Yelo Partners stands as the exclusive advisors to evian®, offering specialized insights and strategic counsel to strengthen the brand's influence within the world of tennis and golf. With a dedication to excellence, we are entrusted in curating and overseeing a roster of international ambassadors, each embodying the essence of evian®.
Our approach is centered on crafting experiences and managing ambassadors adeptly, amplifying the brand's resonance at global events such as Wimbledon, the US Open, and the Amundi Evian Championship. We ensure that evian®'s presence is fostering deeper connections with audiences and reinforcing the brand's status as a frontrunner in the world of sports.
Yelo Partners collaborated with TGS France to pioneer the creation of the first 100% para-athletes Team of French brand Ambassadors.
The Team includes: Charlotte Fairbank, Typhaine Soldé, Milena Surreau, Matéo Bohéas, Dorian Foulon, and Lucas Mazur. This initiative stands as a testament to TGS France's commitment to Diversity, Equity & Inclusion (DEI) values and their forward-thinking vision for the company's trajectory leading up to 2026.
Tasked with aligning the project with TGS France's DEI principles and future aspirations, Yelo Partners assumes responsibility for managing the team and spearheading the brand's sports activation strategies. Leveraging our expertise, we orchestrated impactful events and curated compelling content to amplify the brand's message while championing inclusivity and diversity within the sports industry.
Yelo Partners proudly serves as the official agency of the French Golf Federation, playing a pivotal role as their day-to-day partner in advancing their commercial and partnership endeavors. From architecting a new commercial and partnership framework to facilitating the sale of rights and onboarding new sponsors, we are committed to driving the Federation's growth and success in the dynamic world of golf.
Our strategic partnership with the French Golf Federation underscores our unwavering dedication to promote mutually beneficial relationships and unlocking new opportunities for growth and innovation within the sport. Through our collaborative efforts, we aim to position the Federation as a beacon of excellence within the golfing community while ensuring its long-term sustainability and prosperity.
Yelo Partners proudly collaborated with Amundi Asset Management USA to bring together their Amundi USA women's golf team. By closely aligning with the objectives and targets outlined by Amundi USA, we meticulously crafted a team of ambassadors who embody and espouse Amundi's core values.
With a focus on excellence and representation, Yelo Partners orchestrated the formation of a standout team to elevate the brand's presence in the golfing world. Our strategic approach ensured that each ambassador resonates with Amundi's ethos, strengthening a cohesive and impactful representation of the brand's values within the competitive landscape of women's golf.