Some of the great projects we have developed and are working on with our partners.
brands
Izipizi®
We advise Izipizi® in their sports marketing investments, where they are looking at reaching a new audience and extend their international reach throughout events & ambassadors.
Our work included their partnership with The Evian Championship, a Women's Golf Tournament:
- Creating a Limited Edition Sunglasses to Celebrate the 25th Anniversary of the event
- Activating their influencer pool, to build a program on site and live the event experience through the eyes of Izipizi®
- Handling on site activation with their booth in the event fan park
events
Schneider Electric Marathon de Paris
Founding partner of YELO, Pierre led the Paris Marathon during 3 years, as part of the organization Team. Global race management key missions included:
- Designing the layout of the race with Paris City Hall and official governing bodies
- Building the partners activation programs: recommendation & implementation
- Overseeing the hospitality platform for sponsors and VIPS
- Leading the coordination of the logistic teams and the Paris Police Department to insure the race rules & regulations
athletes
evian® ambassadors
Jeremy built his relationship with evian® since 2013 as an independent consultant before joining the brand as their Global Sponsorship Director in 2016. In 2020 evian® became one of Yelo’s first client.
Our role includes
- Building the sport strategy with the brand: athletes & events
- Assessing partnerships and contract negotiations
- Managing brand Ambassadors: Maria Sharapova, Stan Wawrinka, Kyle Edmund
- Lobbying and networking within the industry: athletes, agents, events
